Zhihui Automobile Makes Debut at Geneva, Initiating a New Paradigm for "Agile Export" of China's New Energy Vehicles
On February 26, 2024, at the centenary celebration of the Geneva Motor Show, a new milestone was reached for China's emerging high-end new energy vehicle brand to enter the global market. Leading brand Zhiai presented its full range of four models, including the brand-new model Zhiai L6, which integrates the latest intelligent and electric technology, for the first time at the Geneva Motor Show. It showcased the advanced technical achievements and leading experience of China's intelligent electric vehicles to the world.
At the Geneva Motor Show, Zhijia Motors announced that this year will be the "first year of going global" for the IM Zhijia brand. Zhijia Motors will fully leverage the strong overseas marketing network, mature management model and good international cooperation relationships of SAIC Group to enable the powerful intelligent technology products of the Zhijia models to precisely meet the needs of overseas market users, and conform to the consumption habits of local users, thus creating a natural and efficient new paradigm for the "going global" of Chinese brands.
