Honda Denies Killing The Prologue EV
A new report alleges Honda will end Prologue production this December-but the company has already fired back.
Honda is in a tough spot with its EVs. The company recently announced it would kill three electric vehicles already in development-including the recently introduced Acura RSX-now there's a rumor that Honda may end up killing the Prologue, too.
According to AutoForecast Solutions, as originally reported by Automotive News, Honda will end production of the Prologue SUV in December. The Prologue, as you might remember, is based on GM's Ultium platform, which also underpins the now-discontinued Acura ZDX and a handful of Chevrolet models.
When reached for comment, Honda denied these rumors. A spokesperson for the company told Motor1, "The Automotive News article is based purely on speculation. The Prologue remains in our lineup."
That said, we remain skeptical. Through February, Honda has sold just 1,731 Prologues, down 74.6 percent from the same period last year. In September 2025, the United States ended federal incentives for electric vehicles, resulting in a near-immediate sales decline for electric vehicle models.
The Honda Prologue is an electric crossover jointly developed with General Motors, which supplied the platform and builds the Honda in its Mexico facility alongside the Chevrolet Blazer EV. The Prologue went on sale in 2024, with the automaker selling 39,194 in the crossover's first full year on sale in 2025.
Honda Motor Company killed the Acura ZDX in September, which shares a platform with the Prologue, citing "market conditions" for the decision to end production. North American buyers didn't flock to EVs as automakers expected, and now they are course-correcting.
Ford, General Motors, and Stellantis have all reported huge losses tied to their EV efforts. Honda will do the same and is expecting to record a loss of nearly $16 billion. Just yesterday, Honda axed three EVs before they even went on sale-the Acura RSX and Honda's wedge-shaped 0 SUV and 0 Sedan.
Motor1's Take: It's not surprising that another EV could soon cease production. The market in North America has cratered since the incentives disappeared, and now automakers, including Honda, are shifting resources to hybrids.