BYD Debuted in Cote D 'Ivoire to Open the Era of New Energy Vehicles in West Africa
On March 27 2024, BYD held a brand launch conference in a new exhibition hall in the capital of Cote d 'Ivoire, marking BYD's official entry into the West African market as the first new energy vehicle brand, and its global hot pure electric model - Yuan PLUS(picture | configuration | inquiry) (overseas market name BYD ATTO 3) shocked debut. Many important guests were invited to the event, including the Minister of Transport, the Minister of Environment and Energy of Cote d 'Ivoire, and the counselor of the Chinese Embassy in Cote d 'Ivoire, who also attended the event and jointly witnessed this historic moment.
Yuan PLUS is BYD's first A-class hipster SUV based on e platform 3.0, which integrates the four advantages of intelligence, efficiency, safety and aesthetics. The debut of BYD Yuan PLUS in Cote d 'Ivoire has injected new vitality into the local passenger car market, and further helped Cote d 'Ivoire's green transportation and energy conservation and emission reduction, indicating BYD's determination to promote future smart mobility and sustainable development globally.
The press conference invited well-known local twin brothers artists to join hands to create a unique and fascinating live performance, they use their fingerprints as brushstrokes, on the canvas incisively and vividly show the deep integration of BYD brand and the essence of local culture. In addition, the conference carefully planned an interactive experience session, inviting guests to personally describe the works rich in African regional characteristics, and through real-time live broadcast to the global audience, for BYD and African localization integration path to explore a new direction.
On March 25, BYD has become the world's first car brand to produce 7 million new energy vehicles, and its new energy footprint covers more than 70 countries and regions around the world. Byd continues to accelerate its global strategy, continues to deepen its localization strategy, enables green transportation transformation through scientific and technological innovation, and actively leads and promotes the vigorous development of the global new energy vehicle industry.